GENERATIVA.TECH | DOOH Network for Tourism

GENERATIVA.TECH | DOOH Network for Tourism GENERATIVA.TECH GENERATIVA.TECH GENERATIVA.TECH - DOOH Network for Tourism

GENERATIVA.TECH
View the animated map of the Italian state

THESE ARE THE NEW GENERATIVA.TECH INTERACTIVE DOOH KIOSKS

An example of the DOOH network that turns every tourist into a territory explorer:

Startup Concept:

GENERATIVA.TECH Interactive touch totems placed in strategic locations:
streets, airports and train stations in Paris, London + other European capitals.

How it works for the tourist:
Approach the totem → large touch screen. Click on the map of France or Great Britain with all regions displayed. Select
"Provence", "Scotland", "Tuscany" etc.You get: local excellences, events, typical products, creative businesses, itineraries.

2. The 3 Pillars of EnhancementCulture & Creativity:
museums, artisans, designers, festivals, regional street art

Territorial Promotion:
food & wine, landscapes, villages,
unique experiencesAdvertising for Creative Businesses:
local companies pay to be featured. Glass, fashion, design, food tech, creative startups

3. Business Model

Revenue From

Ads - CPM Regions, Tourism Boards,
Chambers of Commerce

Ads -Performance
Local creative businesses: restaurants, boutiques, workshops

Sponsorships "Made in Italy/Europe"
brands that want to be associated with the territory

Data
Anonymous analytics on tourist interests → sold to institutions

4. Why it WorksWhere: Airports and streets = 100% tourists with time and an open wallet
When: While waiting for flight/train → high attention
What: Useful content, not just advertising. The tourist benefits.

5. Next Steps to Launch
MVP: 2 pilot totems. 1 at Charles de Gaulle, 1 at Heathrow

Partners: Tourism Boards of 2-3 pilot regions. Ex: Provence + Scotland

Tech: CMS platform to upload regional content + interactive map

Ad Sales: "Region of the Month" packages

THE PROBLEM

Tourists arrive in a country with no clear starting point. Regional excellence - culture, food, creative businesses - remains invisible. Tourism Boards and Regions struggle to promote their territory in a direct and measurable way.

1) Tourists only see big cities

2) Local regions remain invisible

3) No data on tourist interest

THE SOLUTION
GENERATIVA.TECH is a network of interactive DOOH digital totems placed in airports and high-traffic tourist streets.
The tourist taps a region on the 3D map and instantly discovers local events, businesses and culture. Regions and businesses can run geo-targeted ads and measure results.

Discovery: Tourists interact with the 3D map of regionsContent: They see ads, videos, events and creative businesses from the selected regionValue for partners: Tourism Boards and Companies pay to promote their region/businessData: Analytics dashboard on clicks, interests, tourist origin

Interactive 3D totems in airports and high-traffic areas.
Discover. Content. Data.

BUSINESS MODEL

Business Ads

Adv Aziende

GENERATIVA.TECH: THE NEW CHANNEL TO PROMOTE YOUR REGION Tourists arrive but never discover your region.
We intercept them at airports and in cities with interactive digital totems.How it works for you: Select your region on the 3D mapUpload videos, events, businesses and local products Run ads and see in real-time how many tourists engageWhy it works:
We are where tourists are: CDG, Heathrow, Champs-Elysées, Oxford Street.
We deliver real data: clicks, interests, origin. Zero waste.2026 Launch Offer: Annual subscription for Regions + free content onboarding.

Region Subscription Annual fee to promote territory